What is Live Shopping?
Live Shopping is a relatively new form of e-commerce that blends online shopping with live video streaming.
In a Live Shopping experience, a host or influencer presents and demonstrates products in real-time via a livestream, while viewers can interact with the host, ask questions, and make purchases directly from the stream.
Live Shopping is often used to promote new products or sales, create a sense of urgency for limited-time offers, and provide customers with a more engaging and personalized shopping experience. It has become increasingly popular in recent years and is rapidly growing worldwide.
And Do I Need It?
Yes, if your goal is to:
- Increase engagement and outreach: Live Shopping provides a unique opportunity to engage with customers in real time, answer their questions, and create a sense of community around your brand. It also allows you to reach a wider audience, as viewers can tune in from anywhere.
- Boost sales: Live Shopping can be a highly effective sales tool, as viewers are more likely to make a purchase when they see a product in action and have the opportunity to ask questions and get instant feedback.
- Create a personalized shopping experience: By showcasing products in real-time and interacting with viewers, you can provide a more personalized and tailored brand involvement. This can help you to build customer loyalty and increase customer satisfaction.
- Differentiate your brand: By adopting Live Shopping early on, you can differentiate your brand from competitors and establish yourself as an innovative and forward-thinking business.
THEY TRUST US
WHAT OUR CLIENTS SAY
"Amazing Live Shopping app + customer service team. In our first 1-hour event we garnered over 350 orders from high LTV customers. Using Livescale is now a pillar of our marketing strategy - we promote an event for every product launch and large promo."
"We started using this app to help improve our live streaming. It has been a great way to engage our audience and provide a better Live Shopping experience. We love being able to interact with our audience through the polls feature. It's also great that you can view the poll responses and save that data for later. The app has great post-live event analytics. Our Livescale point of contact, Chanida, has been amazing to work with and has been very helpful in answering any questions we have. We have experienced some technical difficulties in the control room, but besides that, it has been a great application!"