Rise of live video streaming The constantly evolving user base as well as the arrival of new complementary technologies poses a big security challenge for mass medias such as Youtube and Facebook. Controlling the content that is uploaded on their platform is becoming more and more important yet increasingly difficult to manage, especially with the rise in popularity of live ... Read More

We spend so much on growing and improving traffic, but it all means nothing if it doesn’t convert. The only KPI that increase your revenue, is “conversion rate”. 2.5% is the current average conversion rate across different industries. So, what causes the e-commerce conversion plateau?   Lack of trust and Lust  No sense of emergency  Long and confusing Checkout  The ability to eliminate ... Read More

Live video streaming, what is the strategies to drive sales? From one-time-only(OTO)shopping offering to recurring expert interviews, live video streaming is an excellent tool to stimulate sale conversion and audience engagement. Research data compiled by Vimeo suggests that 80% of brand audiences would rather watch a live video than read a blog and 82% would prefer live video content from ... Read More

Live video content is viewed on average three times more than pre-recorded video, and receives up to six times more interactions and engagement. These statistics represent currently unexploited visibility and growth possibilities for professional and public events. That is why the Palais des Congrès de Montreal, who wants to embrace this opportunity, reached out to Livescale. Livescale’s live video production ... Read More

Facebook is known for prioritizing new forms of content; the current favorite is Facebook Live. In a world in which social networks are constantly competing for our attention, the content they favour is meticulously selected to please us. Launched in 2016, and rapidly integrated as part of Livescale’s partners, this live video broadcasting tool has become central to the marketing ... Read More

The past three months have been a truly exciting and eventful time for Livescale. Between being part of the Founderfuel 2019 cohort, chosen as finalists for the L’Oréal accelerator program thanks to the OSMO Fondation’s support, partnering with Startupfest and securing our first clients, we have also tripled our team and moved to new offices in the heart of Montreal. ... Read More