Live Shopping Triples the Average Conversion Rate of Montreal based B Corp Boule de Neige

3x

Conversion

4x

Engagement

Live Shopping Event of Boule de Neige

Convinced by the benefits and sense of emotional urgency Live Shopping creates, Boule de Neige, a Montreal based  Shopify store, organized its first Live Shopping event with Quebec comedian Charles Pellerin. 

THE GOAL

Boule de neige, formerly known as Give-a-Seat, is a Montreal-based corpcompany that allows Quebecers to consume with a conscience by buying local experiences and products while supporting local charities. With Boule de Neige, every purchase made creates a donation, transforming the consumption of local goods into positive social impact. Looking to gain a competitive edge on more well-known players, Boule de Neige, which is entirely designed on an online sales model, had no choice but to be creative in its approach with the consumer. Very agile to test and able to evolve quickly, the brand turns to Live Shopping to offer a community-focused, personal experience to its consumers of all types

The Solution

Convinced by the benefits and sense of emotional urgency Live Shopping creates, Boule de Neige organized its first Live Shopping event with Quebec comedian Charles Pellerin. From connecting the Shopify Sales Channel, to importing products and creating an event, the Boule de Neige team greatly appreciated the simplicity of the onboarding process, coupled with the availability of the Livescale team

"We greatly value the way Live Shopping creates a unique atmosphere where customers feel close to the brand,” says Theo Corboliou, co-founder of Boule de Neige."Whether it be event tickets or products from local businesses, our offer is so much more attractive with Live."Thanks to the ephemeral model of Live Shopping, Boule de Neige was able to offer an exceptional promotion that generated a high number of sales in a short period of time without needing to alter any element of its pre-existing sales approach. 

"Whether it be event tickets or products from local businesses, our offer is so much more attractive with Live."

 

- Théo Corboliou, co-founder of Boule de Neige

 

The Results

During its Live Shopping event, Boule de Neige tripled its average e-commerce conversion rate and multiplied its traditional engagement rate by more than 4x.