Jewelry Brand JENNY BIRD uses direct Founder access to hit record sales goal in first Live Shopping event





Conversion Rate


Units Sold


Jewelry designer Jenny Bird founded her eponymous line in 2008. Creating memorable and on-trend pieces at an approachable price point for all, the statement-making line is a cult fave with celebrities like Sophia Ritchie, Kylie Jenner, Selena Gomez and Awkwafina scooping up products in the past year. Eager to continue their strong relationship with die-hard fans, the JENNY BIRD team turned to Livescale. “We are always thinking of new ways to reach our customer and getting Jenny in front of the customer but the pandemic definitely inspired us try this new approach to selling,” says Laura Carincini, Director of Digital Marketing and Content. “We wanted to meet the customer where they were - in their homes.”

"With over 500 viewers in attendance and 282 units sold in this first segment, the platform has quickly become a new favourite for releasing special offerings and limited-edition products as well as an excellent opportunity for Jenny to connect with brand fans and customers."

The Solution

Highlighting exclusive collection launches and presales using Livescale’s unique technology, JENNY BIRD leveraged the brand’s strong online presence and knack for digital advertising through the expert use of Live Shopping. With Jenny Bird herself as host, the label knew that teasing once-a-year deals and surprise gift-with-purchase would ensure a full turnout of “Bird Girls,” excited and ready to purchase.  

“It’s the ability to reach out customers on a new live medium and instantly provide an opportunity for conversion [that is the most valuable for us],” says Laura. 

The Results

With a 56% conversion rate on their first Live Shopping event, JENNY BIRD utilises Live Shopping to tease on new collection launches. 

The Format

  • Duration:

    1 hour

  • Content Type:

    Conceptualisation behind product

  • Host Type:

    Brand founder and designer

  • Device:

    Mobile set-up