MONTREAL, CANADA — Livescale, the first integrated Live Shopping solution, marks a record year with 500+ client events, most diverse category penetration and global ex- pansion into Europe following rapid growth in US and Canada.
In October 2019, Urban Decay Cosmetics became the first colour cosmetics brand to launch Live Shopping in North America, pioneering Livescale’s innovation for twice-weekly events hosted by social media influencers. “In this hyper-connected world, and as these technologies continue to evolve, we’re able to interact with more customers in a more personal way, and cre- ate frictionless, meaningful experiences,” says Robert Beredo, CDO L’Oréal Canada. L’Oréal is expanding upon its position as a Live Shopping leader in North America, where hour-long Live Shopping events have earned up to 1.5 days’ worth of a brand’s revenue.
“We’re proud to be industry experts to some of the most trusted brands in the world,” says Vir- gile Ollivier, Livescale’s CEO and Co-Founder, referencing Livescale Academy, a hub of videos and resources updated daily. “It’s why groups like L’Oréal have committed to such long-term, large-scale relationships from the beginning. Not only is our solution the most sophisticated due to our seamless checkout process, but so is our expertise.”
This trust has resulted in a myriad of increasingly diverse industries betting on Livescale. Since June 2020, the brand’s launch with Shopify has empowered hundreds of clients in fashion, gro- cery, technology and activewear to seamlessly adopt Live Shopping. Livescale also plans to ex- pand its Shopify offering internationally, citing unprecedented demand for their integrated e- Commerce flow, engagement features and brand-owned data as key differentiators.
« Though our clients’ engagement rates are higher than social media livestreams, what’s exciting for brands is the opportunity to own their data, providing valuable insights on changing con- sumer values,” says Geoffroy Robin, Livescale’s Chief Marketing and Sales Officer. “With con- sumer preference changing more than ever, this strategic insight is key.”
Livescale is in numerous active discussions with global leaders in the action apparel and beauty space, with plans for launches during the holiday season.
Nominated by LVMH as one of 2020’s most innovative companies, Livescale empowers brands to engage and convert customers through the first integrated, brand-owned Live Shopping solu- tion.