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Chiara Ferragni and Anna Della Russo star in Italy’s first Live Shopping experience

Chiara Ferragni on Beauty Show for Live Shopping Event with Lancôme


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Live Shopping Event

On November 2nd, Luxury beauty brand Lancôme pushed the boundaries with a new generation of Live Shopping event, in an evening dedicated to fun and all things makeup – starring ambassador, Chiara Ferragni, using Livescale’s white label Live Shopping solution.

In celebration of Chiara’s second must-have collection with Lancôme, the world-famous Italian influencer played host for an event that was open to all – including press, influencers and Lancôme fans everywhere. A smash hit in a new format, Chiara’s Beauty Show united likeminded people from all four corners of the world in a completely novel experience.

With plenty of surprises along the way, Chiara revealed her new collection – full of statement colors inspired by her effortless street style and glamorous Milan Fashion Week looks – all in packaging topped with her signature winking eye.

Chiara Ferragni in Instagram Story on Beauty Show Live Shopping Event using Livescale

Continuing the first part of the show, Lancôme Creative Director, Lisa Eldridge, performed a live makeup tutorial, using Chiara’s new collection. To close part one, Anna Della Russo, fashion icon and Creative Director of Vogue Japan, took part in a video call.

To complete the show, Chiara joined her sister, Valentina Ferragni, and her best friend, influencer Veronica Ferraro, for a pyjama party – the best way to share beauty secrets with one another, as well as the live audience.

Having successfully attracted more than 46 000 viewers and generated 200 000 likes and comments, the Chiara Beauty Show once again underscores Lancôme’s commitment to leading the way for new model of consumer engagement that combines beauty expertise with an intimate look into the life of an ambassador – all Live Shopping.

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