LiveFeed: The future of Live Shopping in a #Phygital World.
Another week, another deep dive with our team of Live Shopping experts. Below, find a tightly-curated edit of what you need to know now, and what that means for your business.
One of our favourite publications, Business Insider covers what entrepreneurs need to know about live shopping, including what platforms to use and how to engage customers.
READ: The Future of Online Retail looks a Lot Like QVC, with Influencers and Puppies doing the Hawking
Retailers as varied as Walmart, Amazon, Gucci and Levi’s are experimenting with live-stream shopping events, which are projected to generate $11 billion in U.S. sales this year.
In an in-depth survey with Live Shopping early adopters, Business Insider talked to sellers who average $1,000 to $9,000 in sales per livestream. They gave their tips and advice for getting started.
Livestreaming is poised to be a major driver of growth for social commerce as the capabilities expand and improve. For marketers that are ready to dip their toes in the livestreaming waters, read this article to learn how to incorporate the practice into social commerce strategies today.
Debuting its live-shopping experience on Wednesday, Printemps claims to be the first department store in France to experiment with the fast-growing genre.
Snap’s global product lead in augmented reality, talks about how technology is changing the future of retail. Alongside Live Shopping and enhanced Phygital experiences, read this article to learn how to get ahead in bringing IRL to URL.