LiveFeed - Your weekly dose of e-Commerce news

Your weekly dose of e-Commerce insights,
from the team leading the Live Shopping revolution.

December, 2021

A Blueprint for entering the Live Shopping space

Breaking down how brands should be selecting, auditing, compensating and coaching their influencer hosts, alongside outlining a few key terms industry players should keep note of.

<img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" width="5000" height="2617" alt="LiveFeed Logo">

June 2021

How brands can get ahead with Live Shopping, today.

Learn how businesses are making Live Shopping success stories in a phygital world.

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<img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" width="5000" height="2617" alt="LiveFeed Logo">

July 2021

3 Tips for building Live Shopping as a Sales Channel

Read more to learn how experiential brands can sell more and scale their communities with Live Shopping.

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<img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" width="5000" height="2617" alt="LiveFeed Logo">

June 29, 2021

The latest Live Shopping E-Commerce news by Livescale

It’s that time of month again – your regular fix of what’s new, now and up next in the e-commerce world. Read how here.

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<img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" width="5000" height="2617" alt="LiveFeed Logo">

June 10, 2021

LiveFeed June 2021: How to unlock the psychology of “See Now, Buy Now” with Live Shopping

You may not know it yet, but you want to buy something. The right persona – or key opinion leader, as we coin at Livescale – is waiting to extract this FOMO-esque behaviour out of you, showing you just how much better life will be once you add to cart.

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<img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="5000" height="2617" alt="LiveFeed Logo" data-src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.livescale.tv/wp-content/uploads/2021/05/LiveFeed-Featured-Image.png" width="5000" height="2617" alt="LiveFeed Logo">

May 2021

LiveFeed May 2021: The evolution of Live Shopping for e-Commerce brands.

Live Shopping is growing in China, and the e-commerce industry is experiencing a similar evolution globally. Read how here.

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