Live video content is viewed on average three times more than pre-recorded video, and receives up to six times more interactions and engagement. These statistics represent currently unexploited visibility and growth possibilities for professional and public events. That is why the Palais des Congrès de Montreal, who wants to embrace this opportunity, reached out to Livescale.
Livescale’s live video production and broadcasting services will be offered to all the professional and public events taking place each year at the Palais des Congrès in Montreal. The production services will enable the creation of original and exclusive content with high added value, and the broadcasting services will allow instant, simultaneous and international visibility to the event, through the broadcast of live video content on their website and social networks (Facebook, Twitter, Youtube, LinkedIn and Twitch). The video broadcast can be enriched with engagement modules (chat, poll, quiz) and monetization (payment, advertising), allowing even more optimal interactions with online audiences. “We will be able to adapt our solutions to the needs of each event. The first discussions have already led us to develop innovative concepts, never seen before in the world of events! ” adds Virgile Ollivier, President of Livescale.
This partnership is accompanied by a move, Livescale’s offices will now be located within the Palais des Congrès de Montréal.
Published Friday September 20, 2019.
By Azélie Pouliot
The Top 16 Facebook Live Statistics You Should Know. (2018, October 18).