When sustainability meets Live Shopping: The Science of “Limited Drops”

Ana Luisa believes luxury can be enjoyed without excess. The sustainably-crafted jewelry brand became carbon neutral in 2020, continuously keeping the standards for manufacturing. As storytelling to this end is essential, selling new collections through Livescale allows the brand to guarantee a 100% on-brand shopping experience while benefitting from a direct path to customer correspondence.

As for all modern brands, influencer marketing is central to Ana Luisa’s DNA, having been a core part of its growth strategy since its inception. Partnering with the relevant opinion leader has always been successful across the business, and the brand chose to extend this strategy to their Live Shopping experiences so far.


Following the Live Shopping trend in Asia and identifying it as the next big thing in e-commerce, Ana Luisa onboarded Livescale with plans to keep their customers surrounded by the vital behind-the-scenes manufacturing, styling and storytelling processes.

With a less-is-just-enough philosophy, Ana Luisa’s collections are released in limited-run small batches each Friday to ensure the highest production standards and eliminate excess waste. Not only did this business model suit Live Shopping perfectly, but it also allowed the brand to deepen its relationship with its community.


“Livescale has made Live Shopping a seamless extension of our social and influencer marketing strategies. Their integration with our Shopify product catalogue has helped us focus less on the technical details and instead hone in on how we can make this a meaningful experience for our host’s audience, the new and existing customers alike.” - Bella Teerlink, Ana Luisa Social Media Specialist (and control room host during the Live Shopping Events).

“The Livescale team’s pro tips were invaluable to us, driving over 25K likes in mere minutes and tapping into all the possibilities of live shopping experiences […] We always appreciate the way the Livescale team takes the time to guide and educate us about the platform and best practices as we continue to strive to improve our events.”

TIP FROM ANA LUISA: When we nearly tripled the duration of our live shopping event, our host and community could create a much more meaningful experience with plenty of time for shopping. Additionally, working with influencers with a long-standing relationship with the brand also made the event feel much more authentic and genuine, tying the partnership together through small anecdotes.


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Once Upon a Farm

"Livescale is a great Live Shopping app and we have been very happy with our experience. The app is easy to set up and their team is very helpful with setup questions/best practices/ general advice. The seamless integration with Shopify and audience engagement capabilities like polling was the reason we decided to work with them and we're happy we did!"

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Three Ships

"Amazing Live Shopping app + customer service team. In our first 1-hour event we garnered over 350 orders from high LTV customers. Using Livescale is now a pillar of our marketing strategy - we promote an event for every product launch and large promo."

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goPure Beauty

"We started using this app to help improve our live streaming. It has been a great way to engage our audience and provide a better Live Shopping experience. We love being able to interact with our audience through the polls feature. It's also great that you can view the poll responses and save that data for later. The app has great post-live event analytics. Our Livescale point of contact, Chanida, has been amazing to work with and has been very helpful in answering any questions we have. We have experienced some technical difficulties in the control room, but besides that, it has been a great application!"