CASE STUDIES - ANA LUISA

Following the Live Shopping trend in Asia and identifying it as the next big thing in e-commerce, Ana Luisa onboarded Livescale with plans to keep their customers surrounded by the vital behind-the-scenes manufacturing, styling and storytelling processes.

With a less-is-just-enough philosophy, Ana Luisa’s collections are released in limited-run small batches each Friday to ensure the highest production standards and eliminate excess waste. Not only did this business model suit Live Shopping perfectly, but it also allowed the brand to deepen its relationship with its community.

“Livescale has made Live Shopping a seamless extension of our social and influencer marketing strategies. Their integration with our Shopify product catalogue has helped us focus less on the technical details and instead hone in on how we can make this a meaningful experience for our host’s audience, the new and existing customers alike.” - Bella Teerlink, Ana Luisa Social Media Specialist (and control room host during the Live Shopping Events).

“The Livescale team’s pro tips were invaluable to us, driving over 25K likes in mere minutes and tapping into all the possibilities of live shopping experiences […] We always appreciate the way the Livescale team takes the time to guide and educate us about the platform and best practices as we continue to strive to improve our events.”

TIP FROM ANA LUISA: When we nearly tripled the duration of our live shopping event, our host and community could create a much more meaningful experience with plenty of time for shopping. Additionally, working with influencers with a long-standing relationship with the brand also made the event feel much more authentic and genuine, tying the partnership together through small anecdotes.