CASE STUDIES - Market Research
How to use Livescale for effective Market Research
Envision a day when you can sit down, chat with key customers from all over the globe, and work on the product of the future from the comfort of your office headquarters. With Livescale, you benefit from a seamless engagement experience, full data ownership and built-in tools designed for increased brand awareness, capturing essential data and tracking the occasional sale – all at the touch of a button.
For brands built around community, live streaming is a core pillar in the customer journey and acquisition strategy. On social media, however, brand managers and social marketing specialists are left to constantly scroll the internet, screen-grabbing one-off content and extrapolating complex learnings from limited datasets. In terms of learning and interacting with customers, brands deserve better: an integrated, shareable solution that combines social media and live video with the added opportunity to share it wherever your audiences are.
How it Works
Define your objectives. Before creating your Live Shopping event, your brand can brainstorm and build a strategy around specific market objectives. Create your event with a custom URL, and decide which audience you’d like to share it with: through social media, targeted SMS, or an exclusive newsletter, everything is possible. Ahead of the launch date, charge the Livescale Poll Feature with relevant marketing questions, curate exclusive products to sell during the live event, and prepare your brand host for an engaging, authentic experience!
Own Your Data, Drive Your Story
Post-event, brands can download all analytics, viewer chats and poll answers while keeping an event recording for later use. Use this to plan upcoming product launches and market research: with Livescale, the possibilities are endless.
Getting ready to launch your first Market Research event with Livescale? Don’t be afraid to segment your audience into multiple events – data has shown that this creates a stronger sense of customer loyalty and will help drive more authentic answers from your followers.
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WHAT OUR CLIENTS SAY
"Livescale is a great Live Shopping app and we have been very happy with our experience. The app is easy to set up and their team is very helpful with setup questions/best practices/ general advice. The seamless integration with Shopify and audience engagement capabilities like polling was the reason we decided to work with them and we're happy we did!"
"Amazing Live Shopping app + customer service team. In our first 1-hour event we garnered over 350 orders from high LTV customers. Using Livescale is now a pillar of our marketing strategy - we promote an event for every product launch and large promo."
"We started using this app to help improve our live streaming. It has been a great way to engage our audience and provide a better Live Shopping experience. We love being able to interact with our audience through the polls feature. It's also great that you can view the poll responses and save that data for later. The app has great post-live event analytics. Our Livescale point of contact, Chanida, has been amazing to work with and has been very helpful in answering any questions we have. We have experienced some technical difficulties in the control room, but besides that, it has been a great application!"