Chiara Ferragni and Anna Della Russo star in Italy’s first Live Shopping experience

On November 2nd, the luxury beauty brand Lancôme pushed the boundaries with a new generation of Live Shopping events in an evening dedicated to fun and all things makeup – starring the ambassador, Chiara Ferragni, using Livescale’s white label Live Shopping solution.


In celebration of Chiara’s second must-have collection with Lancôme, the world-famous Italian influencer hosted an event open to all – including press, influencers and Lancôme fans everywhere. A smash hit in a new format, Chiara’s Beauty Show united like-minded people in a completely novel experience.

With plenty of surprises along the way, Chiara revealed her new collection – full of statement colours inspired by her effortless street style and glamorous Milan Fashion Week looks – all in packaging topped with her signature – the winking eye.

Continuing the first part of the show, Lancôme Creative Director Lisa Eldridge performed a live makeup tutorial using Chiara’s new collection. To close part one, Anna Della Russo, the fashion icon and Creative Director of Vogue Japan, took part in a video call. 


To complete the show, Chiara joined her sister Valentina Ferragni and her best friend influencer Veronica Ferraro for a pyjama partythe best way to share beauty secrets with one another and the live audience.

Having successfully attracted more than 46 000 viewers and generated 200 000 likes and comments, the Chiara Beauty Show once again underscored Lancôme’s commitment to leading the way for the new model of consumer engagement that combined beauty expertise with an intimate look into the life of an ambassador – all Live Shopping.


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Andrea Iyamah

"An amazingly valuable app with an even more amazing customer service team.

Easy event set up with assistance if needed."

Shani Darden Skin Care logo

Shani Darden Skin Care

"Easy to install w/ great step-by-step videos.

Good streaming quality with easy catalogue integration."



"I was looking for a livestream app and found Live Shopping by Livescale. The event setup was pretty easy and it directly syncs with my collections. I didn't know what to expect at first so I did a live event with a small audience, just to see. My customers love it! And that was fun for me too, to host a live shopping event, interact directly with my audience, and give them the option to buy my products without leaving the video. The real-time analytics is a really cool feature and you know instantly about your sales.

Con: I had to create a first event, before the real event, to see what the experience looks like. So having a way to test out without creating an event before would be great. There's definitely a learning curve with the streaming settings and everything related to the video actually - but once you got it, it's pretty straightforward. I used my iPhone 8 for the show.

They have a Livescale academy website that was really helpful for production setup and getting some live shopping ideas.

Will definitely host events on a weekly basis. Cool app!"