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Case Studies - Lancôme

CASE STUDIES WE ARE PROUD OF

Luxury skincare brand brings Singles Day to Canada running Live Shopping Events

Raking over USD 115B in China this year, we know Singles Day is no joke, no matter where your brand may be. On November 11, the biggest shopping holiday, consumers arrive ready to buy, most prepared and eager to purchase from their favourite brands or discover new relationships with those willing to recruit savvy customers.

 

In Canada, most mainstream consumers yet to adopt the holiday in full swing Lancôme Canada decided to target a loyal and experienced Live Shopping audience - the Chinese community residing in Canada.

As part of their established monthly Live Shopping series, the brand created a targeted community-focused Live Shopping event experience in which the Lancôme team expertly offered an opportunity for customers to purchase exclusive holiday bundles and one-of-a-kind gifts with purchase for all orders placed over a certain threshold.

 
 

"We turned to Live Shopping to help the brand connect with customers and potential customers in a new way."

 

Marketed as a Singles Day “presale” one week before special discounts were offered anywhere else, the event was also conducted in Mandarin with English and Mandarin support staff available online through the brand-moderated chat.

Sales were astounding, and average order numbers rivalled total unique viewers, earning the Lancôme Canada team a global mention in the Vogue Singles Day trend analysis.

THEY TRUST US

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The Nested Fig

"We've had great success with Livescale.

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Studio10 Makeup

"LiveScale is by far the best Live Shopping experience from both a brand and consumer perspective. Setting up the event/syncing products couldn't be easier and embedding the video on your website makes it a breeze for customers to join! The team are all super helpful and are eager and willing to provide assistance wherever they can to ensure your event runs smoothly. I have even asked about potential features and upcoming concepts and have been given useful information to plan the future of our live-selling shows. LiveScale continues to improve their service based on customer feedback and seeing this in action really proves to me that they deserve the 5-star rating!"

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LOHN

"We LOVE Livescale! We hosted our first event last week and we ended up doubling our sales target. The set-up was super easy, and they have an amazing team who is there for you every step of the way to resolve any technical questions you may have. Livescale is a fantastic way to educate and sell to your customers near and far!"