Beekman 1802 has reigned supreme on QVC and HSN, broadcasting their farm to face beauty products live and selling millions of products to loyal fans since 2018. On Thursday, June 15 - the Beekman 1802 team took this expertise by storm and hosted their own Live Shopping event powered by Livescale.
In one hour, the revolutionary brand raised the bar and reached the most sales ever recorded in a North American Live Shopping event. The sales during the first 60-minute episode of the ‘Blooming Skin Show’ were four times higher than the average daily e-commerce sales accumulated for the brand.
In addition to the record-breaking sales recorded, the Engagement Rate peaked at 49% -- whilst the industry standard is on average 35%. Further, the Sales Conversion Rate reached 34.5%, approximately three times Livescale’s average. These were all accomplished organically without any paid ads or influencer marketing.
Following the success of their first owned Live Shopping event, Beekman 1802 continues to host a bi-weekly “Blooming Skin Show” every second Thursday at 7pm EST. Time and time again, these events have generated uphill of 1.5k viewers and a consistently high conversion rate. A few weeks in, the brand even leveraged Livescale on their sister site for CBD products and hosts education centric events with special guest from the industry.
A spokesperson from the brand said: “what we value the most with this fully owned solution is the flexibility and liberty we now have on content, duration and offering […] the data generated through the platform allows us to adapt our content from one event to another”
What is the secret sauce? Having an exciting and exclusive product offering every single event and championing an experienced TV Shopping host.
Beekman 1802's Toolkit
Internal Team Chat Moderation
Internal QVC Expert Host
Livescale Expert Support