Luxury skincare brand brings Singles Day to Canada

Raking over $115B USD in China this year, one thing’s for certain: Singles Day is no joke, no matter where in the world your brand may be. On November 11, the world’s largest global shopping holiday, consumers arrive ready to buy, most prepared and eager to make purchases from their favorite brands or discover new relationships with those willing to recruit savvy customers.

In Canada, with most mainstream consumers yet to adopt the holiday in full swing, Lancôme Canada decided to target a loyal and experienced Live Shopping audience: The Chinese community residing in Canada. As part of their established monthly Live Shopping series, the brand created a targeted, community-focused Live Shopping event experience, in which the Lancôme team expertly offered an opportunity for customers to purchase exclusive holiday bundles, and a one-of-a-kind gift with purchase for all orders placed over a certain threshold.

"We turned to Live Shopping to help the brand connect with customers and potential customers in a new way"

Marketed as a Singles day “presale” one week before any special discounts were offered anywhere else, the event was also fully conducted in Mandarin, with English and Mandarin support staff available online through the brand moderated chat.

Sales were astounding, and average order numbers rivaled that of total unique viewers, earning the Lancôme Canada team a global mention in Vogue’s Singles Day trend analysis.