Legacy brand Lancôme turns to Live Shopping to connect with broader consumer base

1500+

New

Customers

10x

Engagement

vs.

Other Live

platforms

161%

ROI

Lancôme Canada tapped Livescale’s Live Shopping solution to ensure the care, connection and brand heritage customers love could be maintained online, while providing the additional opportunity to recruit new audiences ready to buy into the brand’s exceptional product offerings.

THE GOAL

As an iconic French brand with a mission to empower women and spread happiness through beauty, Lancôme sought to stay ahead of the competition by using innovation to connect with new customers. The rise of digital commerce has completely reshaped the way brands speak and connect with their audience, especially in the ever-changing cosmetics industry where brand loyalty is a feat hard to accomplish. Lancôme Canada tapped Livescale to ensure the care, connection and brand heritage customers love could be maintained online, while providing the additional opportunity to recruit new audiences ready to buy into the brand’s exceptional product offerings.  As a legacy brand not native to social media, delivering the right message to the right customers is crucial to succeeding in this new era of retail e-commerce, while also staying true to a brand’s DNA.

The Solution

“We turned to Live Shopping to help the brand connect with customers and potential customers in a new way” says Shari Nowroozi, Communication Lead at Lancôme Canada. As connection with the Lancôme consumer was of utmost importance, it was essential to find a solution that equally addressed its growing and diverse Canadian audience; with an agile technology capable of addressing a very large consumer base.

Livescale’s first-of-its kind dashboard enabled the brand to create custom shopping events for a range of different perspectives, enabling Lancôme to host events in English, French, and Mandarin, to start.  From the industry-leading quality of the stream, to gamification tools like the chat moderation and quizzes, and the ability to shop while watching an interactive live show - is what makes Livescale’s brand-owned Live Shopping solution so valuable for Lancôme.   

"We turned to Live Shopping to help the brand connect with customers and potential customers in a new way"

 

- Shari Nowroozi, Communication Lead at Lancôme Canada

The Results

With a return on investment of 161%, hosting Live Shopping shows enabled Lancôme Canada to connect with over 1500 new customers to this date and earned 10x the engagement other Live platforms.

The Format

  • Duration:

    45 min - 1 hour

  • Content Type:

    Product knowledge focused content with very sales oriented speech

  • Host Type:

    Brand sales representatives

  • Device:

    At home mobile set-up