Mass Media: Efforts to Protect Live Video Audiences

Efforts to Protect Live Video Audiences

Rise of live video streaming

The constantly evolving user base as well as the arrival of new complementary technologies poses a big security challenge for mass medias such as Youtube and Facebook. Controlling the content that is uploaded on their platform is becoming more and more important yet increasingly difficult to manage, especially with the rise in popularity of live video content. In an effort to protect live video audiences, minors and families, both Youtube and Facebook have implemented new rigid live video diffusion policies. 

Youtube: a comprehensive approach

Thousands of unauthorized Youtube accounts belonging to users under the appropriate age are automatically terminated every week. In 2015, Youtube Kids, a sub-platform allowing greater parental control and higher safety parameters was created for children under the age of 13. Youtube has also developed a free technology called CSAI (Child Sexual Abuse Imagery) Match to protect content and online communities from child exploitation videos. This tool facilitates identification of CSAI content in a sea of innocent content. Thanks to this technology, in the first quarter of 2019 Youtube removed more than 800, 000 videos for violations of child safety policies, most of which were removed before they reached ten views. 

Restricting live features is one of Youtube’s strategy to protect all live video audiences, specifically minors from unverified content. According to the new policy, minors are prevented from live streaming unless they are clearly accompanied by an adult in the video, with risk of losing the right to live stream. Youtube launched a machine learning tool to easily detect and manage this type of live content showcasing minors. In addition to restricting live features, the company has also disabled comments on all videos featuring minors. 

Facebook’s one-strike policy

Facebook, on the other hand, had prompt damage control to do following the incident at Christchurch in New Zealand in March 2019, where a mass shooting was broadcasted live on the social platform. Facebook’s solution was to implement a “one strike” policy for live content. Any user who violates the social network’s policies will be restricted from using the Live feature for a set period of time. Similarly, to Youtube, Facebook uses AI to detect violent and dangerous content on its platform, yet this technology lacked robustness when dealing with the events in New-Zealand. 

“Our goal is to minimize risk of abuse on Live while enabling people to use Live in a positive way every day”

Guy Rosen, Facebook’s vice president of integrity

Safe live video streaming

Live video has many perks in the social media world. It brings back the authenticity of face-to-face interaction without having to leave the network. For influencers and brands, live video is a way to personalize connections and create engagement with their audiences. Although live video is a new and efficient way to share content and ideas, it has to be used in a safe and structured environment. Livescale’s multi-cloud technology allows a high level of control to social platforms and brands to safely monitor their live streamed content. All major social platforms such as Youtube, Facebook, Twitch, Instagram, Snapchat and LinkedIn are continuously perfecting their live video broadcasting policies to ensure the safety of users. 

Published Tuesday July 30, 2019

By Azelie Pouliot

Sources:

https://youtube.googleblog.com/2019/06/an-update-on-our-efforts-to-protect.html?m=1 (2019, June 3)

https://techcrunch.com/2019/05/14/facebook-live-streaming-abuse-one-strike-policy/ (2019, May 25)

https://newsroom.fb.com/news/2019/05/protecting-live-from-abuse/ (2019, May 14)