Case Studies - Andrea Iyamah
Luxury Womenswear Brand Creates Value with Live Shopping “Cocktail Parties”
An influential womenswear label owned by Nigerian fashion designer Andrea Iyamah, this eponymous clothing brand is strongly inspired by colour, ethnic cultures, nature and design. As storytelling and global reach were the ongoing focus, the brand wanted to bring community, culture and commerce to the forefront - without compromise.
“As a brand, we’ve had a tradition to engage our customers during the summer by having shopping parties in different cities where most of our customers are,” shares a spokesperson for the brand. “In 2020, however, the pandemic halted all those plans, and we had to reinvent the way of giving our customers an in-store experience, but virtually.” With an increased need for customers to feel properly addressed on all digital platforms, the Andrea Iyamah team needed to combine their goals, product details and manufacturing processes in a way, seamless and true-to-brand.
“Livescale opened up a necessary avenue for engaging existing and new customers and building a community of shoppers with similar interests.”
Brought to life in just two clicks, Livescale’s fully integrated checkout, brand-owned user experience and engagement tools proved a natural choice for the label. To remain consistent with its highly-edited storytelling strategy brand’s choice to produce Live Shopping events with full-scale production, models and enthusiastic brand hosts was easily accommodated by Livescale’s technology.
“Our team loved how personal the Livescale team was and how dedicated they are to ensuring all things ran smoothly,” says a representative from the brand. “We really feel like we have their full support each time.”
Using Livescale’s interactive Live Shopping solution not only did help Andrea Iyamah stand out in the market but also did translate into unbeatable sales. During their Live Shopping events, the label saw a 100% increase in their AOV and twice their average conversion rate.
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WHAT OUR CLIENTS SAY
"I have now used Livescale 3 times to host live shopping events and each time has been such a seamless experience. It's honestly the best way to create an interactive experience with your audience/followers/customers. Not only do you get to connect on a whole new level (talking directly to the shoppers, answering questions live, etc.), you also get SO much value out of it. From direct customer feedback to extra revenue (we make more during live shopping events which offer discounts than we do on regular pre-sales!) it's really a no-brainer. Don't be intimidated by the live aspect! It really humanizes the shopping experience which is so rare to come by these days. I truly can't wait to host another Livescale event."
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