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Case Studies

Beekman 1802

This brand stood out while using Livescale. And we're really proud of them.

QVC legend Beekman 1802 proves owned Live Shopping truly beats the odds.

Beekman 1802 has reigned supreme on QVC and HSN, broadcasting their farm-to-face beauty products live and selling millions of products to loyal fans since 2018. On Thursday, June 15, the Beekman 1802 team took this expertise by storm and hosted their first Live Shopping event powered by Livescale.

In the first hour, the brand raised the bar and reached the most sales recorded in North American Live Shopping events. The sales during the first 60-minute episode of the ‘Blooming Skin Show’ were four times higher than the average daily e-commerce sales gained for the brand.

In addition to the record-breaking sales mentioned, the Engagement Rate peaked at 49% - while the industry standard is at an average of 35%. Further, the Sales Conversion Rate reached 34.5%, approximately three times Livescale’s average. These were all accomplished organically without any paid ads or influencer marketing.

Following the success of their first owned Live Shopping event, Beekman 1802 continues to host a bi-weekly “Blooming Skin Show” every second Thursday at 7 pm EST. Time and time again, these events have generated an uphill of 1.5k viewers and a consistently high conversion rate. A few weeks in, the brand even leveraged Livescale on their sister site for CBD products and hosts education-centric events with special industry guests.

A spokesperson from the brand said: “What we value the most with this fully owned solution is the flexibility and liberty we now have on content, duration and offering […], and the data generated through the platform allows us to tailor our content from one event to another.”

What is the secret sauce? Having an exciting and exclusive product offering at every event and championing an experienced TV Shopping host!

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